What does it means?
The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves nellai seo performance. Good SMO will drive traffic from both direct social site referrals and from search engines. Reputation - build your reputation as a reliable qualified source Engagement - encourage more engagement, sharing & reciprocate Authority - become a notable authority in your field of expertise Leadership - harness originality & creativity, be a Thought Leader Social - be social, find and engage sociable experts in your field Media - know your social media platforms to maximize influence Optimization - improve technical aspects to increase optimization These seven steps provide a good benchmark against which you can assess and plan your current SMO activity.